The Advance Bookings for Jab Tak Hai Jaan Have Finally Started. The Response to the film was really good. Many Single Screens have sold around 20-40% on the very first day.
The Multiplex Chains like PVR, Fun Cinemas, etc haven’t started the bookings yet. But, they are also looking towards a bumper response.
For the Moment, Its Individual Multiplex Chains and the Single Screens where the bookings have started. Son Of Sardaar’s Bookings will also start probably in a day or two. Multiplex will resume bookings for both these films at the same time.
Advance bookings at Multiplex will really play a key role in determining the margin by which one film will lead the other. Competition in East Punjab Region is Really Tough.